Content Planner
Plan social posts from the first idea to the results.
ExperimentBalane Office is an experiment: we’re testing how far an office suite can be built with today’s tools. You’re very welcome to try it – but it is not finished software. About the experiment
The Content Planner plans posts for social channels from the first idea to the results. Everything is stored as readable files in one folder and can be shared through iCloud Drive.
What the app does today
Planning
- Week, month, board and profile grid
- Weekly plan with fixed slots, add a post to the next free slot
- Campaigns with dates and goals, tags, saved views
- Dates as a calendar file (ICS), reminder at posting time
- Opens even while iCloud is still downloading; missing posts follow
Writing
- One post for several channels in a single step
- Style guide per brand, channel and language with one-click checks
- Hashtag groups and text snippets
- Preview per platform with safe zones
Working together
- Approval and ownership, comments on the post
- Review page as HTML for external people to tick off and print
- Media by dragging from the Finder
Results
- Metrics per post, channel, pillar and campaign
- Import from the platforms’ CSV exports
- Best times from your own numbers
On iPhone and iPad
- Tab bar on iPhone, swipe through the calendar
- View a post, copy the text and post media via the share sheet
- Pick the working folder in the Files app
Checked with automated screenshots at iPhone and iPad sizes, not yet on real devices.
File formats
- YAML
- Markdown
- iCloud Drive
How it connects
- Publishing still happens on the platforms themselves; the planner prepares text, media and hashtags for copying.
- MCP server: Claude can read and schedule posts, with versions.
- The same in every app: command search with ⌘K, German and English, automatic saving on your device.
Status
Version 0.1.0
- macOSComing soon
- WindowsComing soon
- iOSComing soon
- AndroidComing soon
- WebOpen
Not finished software: expect bugs and changes to the file format. Please don’t keep important data only in the apps, and back up regularly.
